It’s a similar case with your font selection keep things simple and avoid anything too loud. Try not to use more than two colors, and try to make sure they match.

When selecting the right shade, think about what is closely associated with your brand and industry, or what is most appealing to your audience. Fewer lines and other visible dividers offer a clearer image.Īfter that, adding a little color helps draw a reader’s eye.

Use spacing to divide elements, not lines.

Use dividers or white spaces to separate different signature elements and focus reader’s attention.

Give a reader more space between digital elements to increase comprehension by up to 20%.

Once you have prioritized the contents of your signature, you should consider the following tips and find a balance between content and design. Find the balance between content and designīefore you start changing fonts and splashing color around, you first need to decide what is the most important information in your signature. Likewise, it’s completely unnecessary to include your email address seeing as though… you’re already emailing them… from your email address.Īll in all, your email signature should be short and to-the-point, rather than long-winded and flatulent.ģ. You don’t need to include this information if you work for a tech giant. You might include your company’s address, but only if you’re running a small local business that people might need to visit. Avoid adding too much detailĭon’t stuff your signature with irrelevant or hollow information. As long as you don’t go overboard, these features make your email more effective – especially if you work for a recognized brand. For example, a logo, a company motto, or a banner.

Job Title and Company Name with Hyperlinked WebsiteĬonsider including branding elements in your email signature.

The main attributes of a professional email signature are that it is easy-to-read and concise, whilst broadcasting the following information. The following advice lets you transform a basic email signature into a professional tool that gives you the leg up you need to achieve your goals. It all adds up to paint the picture of a professional, trustworthy contact. You could insert your company logo, incorporate brand elements, pop in a promotional banner, and you should definitely have some social media links in there somewhere. However, if you really want to grab their attention you need to go above and beyond.

Before anything else, it should include your name, company, job title, and phone number. A proper email signature is your opportunity to stand out, define yourself, tell the world what you’re working on, and let them know you are open for business.Īn email signature is the business card of the 21st-century. It takes even less time to make an impression online. Psychologists believe it takes about 30 seconds to decide whether we like a new person or not.

How to create your email signature